As the Director of Marketing & Communications for Dana College, I was responsible for a full college rebrand and strategic marketing overall including a website redesign, digital media plan, content , alumni magazine redesign, PR strategy, and a visual refresh for all mass media.

As a marketing consultant for the Del Mar College SBDC, I have worked with 100+ companies since 2020, helping them share their stories and create comprehensive marketing plans. I have also built and given nearly 50 presentations to business owners, community leaders, and industry professionals during this time.

My MFA thesis topic ”EmpowHER: Creating Digital Pathways to Funding and Cultivating Community for Women Entrepreneurs” focused on a comprehensive exploration of the world of women entrepreneurship, deciphering the intricate dynamics that influence their journey to success.

I designed a collection of four Texas postcards through hand illustration. These pieces can be used individually or as a cohesive set, forming the iconic Texas star when arranged together. The text encircles the star in an outer circle. Each postcard features a unique color palette, harmonizing with its individual design for a cohesive aesthetic.

As owner and creator of Made in CC, I ensure that every part of the branding strategy is mapped out with our customers and community in mind. From the brand identity to all promotion, events, social, print, web, PR, TV commercials, and content–I developed and executed all deliverables.

The Made in Texas Co. brand was built from makers, artisans and designers across Texas. Each collection is filled with well-crafted items that highlight the talented creatives throughout the state. I designed the logo and all brand elements, print, digital, social components, and all event marketing and design.

Milestones is a start-up awards and recognition company creating highly customized products in the Coastal Bend. I was responsible for the full marketing and brand strategy including identity mark creation, print design, web design, social, content, visual planning and execution.

Thirteen & Market was a home decor brand focused on providing elevated but affordable, stylish products to its customers across the country. The design was reflective of the items sold–light and airy, soft, but with a little twist. I created the branding, logo design, all print and digital materials, along with their social media strategy and creative.

I founded the non-profit WES:CC in 2017 as a way to bring women entrepreneurs together in the Coastal Bend. The initial branding was created in partnership with a local design studio. I have led marketing, web, digital, events, social, PR, and content initiatives throughout the years.