Résumé

Academic Experience

ADJUNCT GRAPHIC DESIGN FACULTY
Texas A&M University–Corpus Christi
Jan 2019-May 2020

  • Introduce the fundamental principles of the graphic design industry to students through design, theory, and visual communication work.

  • Explore various two-dimensional projects.

  • Guide students through research, forming opinions, fostering ideas, and solving communication problems.

  • Outcomes include analysis and discussion of graphic design work, and creative process development.

INSTRUCTOR OF GRAPHIC DESIGN
Dana College | Blair, NE
June 2008 – June 2010

  • Crafted and implemented a comprehensive four-year program for all levels of Graphic Design.

  • Created syllabi and outlines of course activities for each class that was built on a real-world foundation.

  • Established an in-house agency for upperclassmen to design and implement campaigns for various on-campus organizations and events.

  • Developed curriculum allowing students the opportunity to add relevant print and online pieces to their portfolios.

  • Coordinated trips to studios, print shops, and agencies for hands-on learning experience.

  • Organized in-class guest lectures for students to meet and learn from industry professionals.

ADJUNCT INSTRUCTOR OF iMEDIA
Dana College | Blair, NE
Jan. 2008 – May 2008

  • Redeveloped curriculum for iMedia capstone course.

  • Created a real-world environment for students to prepare themselves for life outside of college.

  • Exposure to industry professional guest-lectures, critiques, and interviews.

  • Provided access to internships in industry-related fields.

Professional Experience

INDUSTRIAL LIAISON OFFICER–STRATEGIC PARTNERSHIPS & INNOVATION
Texas Tech University
Lubbock, TX
April 2024-Present

  • Foster strategic partnerships with industry stakeholders, enhancing collaboration and translating research into commercial applications, resulting in increased engagement and funding opportunities

  • Manage and execute comprehensive communication strategies, including outreach initiatives and presentations, to effectively market technologies to both internal members and external organizations

  • Oversee the membership process for the industry membership board, ensuring productive engagement and retention through the development of tailored industry engagement programs

  • Collaborate with cross-functional teams, including research and student services, to align academic projects with industry needs, facilitating internships, fellowships, and career placements for students

MARKETING CONSULTANT
Del Mar College Small Business Development Center
Corpus Christi, TX
July 2020 – March 2024

  • Develop and implement custom marketing strategies and plans according to individual objectives and budgets.

  • Prepare detailed proposals and marketing plans

  • Advise on branding, positioning, communications and marketing challenges

  • Give direction to marketing efforts with the most effective methods and tools

  • Monitor marketing projects and analyze results

OWNER + CREATIVE DIRECTOR
Made in Corpus Christi & Made in Texas Co.
Corpus Christi, TX
Jan. 2017 – Present

  • Develop and execute marketing and brand strategies for a start-up organization & sub-brands.

  • Implement promotional programs that have increased visibility, name recognition, sales, and customer retention.

  • Cultivating awareness and building relationships showcasing the company’s dedication to the community.

  • Responsible for hiring, training, and leading all employees.

SENIOR DIRECTOR OF MARKETING
NRC Health
Lincoln, NE, | Lafayette, LA
Sept. 2010 – Nov. 2016

  • Developed annual healthcare marketing and creative plans that assisted in producing revenue growth of 20% through increased sales and strengthened client retention.

  • Led events team and coordinated all corporate events for internal and external constituents, including an annual customer symposium with over 1000 attendees from across the US and Canada.

  • Implemented a corporate rebranding strategy for eight business units consolidating under one master brand, including a revitalized corporate identity, website redevelopment, integrated email marketing and CRM, sales and print collateral, PR, and a comprehensive social media plan.

  • Managed creative agency partnerships across multiple business units simultaneously.

DIRECTOR OF MARKETING AND COMMUNICATIONS
Dana College
Blair, NE
Oct. 2008 – Aug. 2010

  • Directed marketing, branding, PR, events, advertising, company website, and recruitment initiatives.

  • Executed a comprehensive media relations strategy that targeted local, regional, and national media through media outlets including radio, television, print advertising, outdoor advertising, direct mail, web, and e-marketing.

  • Created and directed innovative advertising campaigns resulting in a 40% increase in student enrollment from the previous academic year.

  • Developed strategic marketing relationships with vendors and skillfully negotiated contracts to reduce advertising expenses by nearly 50%.

  • Established and maintained a robust social media presence, resulting in nearly a 300% increase in participation from alumni, students, faculty, donors, and parents within one year.

BUSINESS DEVELOPMENT EXECUTIVE/CREATIVE DIRECTOR
Corporate 3 Design
Omaha, NE
Aug. 2005 – Oct. 2008

  • Responsible for managing accounts in technology, healthcare, higher education, and retail, among other industries.

  • Presented design and marketing initiatives, projects and campaigns to clients, resulting in increased exposure, brand awareness, and revenue growth.

  • Maintained full responsibility for managing and growing client accounts and relationships.

  • Interacted with design team, copywriters, and vendors to effectively communicate project expectations.

Education

Master of Fine Arts: Graphic Design
Liberty University
Lynchburg, VA

Bachelor of Arts: Graphic Design and Fine Art
Minor: English
Dana College
Blair, NE

Key Points

History of executing successful marketing strategy and event initiatives designed to increase revenue and strengthen stakeholder retention. Strong backgrounds in higher education, community development, healthcare, technology, and creative fields.

Organizational development, team-building, and creative services experience, with over 15 years in marketing leadership roles.

Exceptional relationship-building skills and extensive expertise working collaboratively with leadership, peers, vendors, and customers.

Highlights

2017-Present
Founder
Women’s Entrepreneur Society of Corpus Christi
Corpus Christi, TX

2019-2021
Board Member
American Advertising Federation
Corpus Christi, TX

2019
HER (Honoring, Empowering, Raising) Award Honoree
The Bend Magazine
Corpus Christi, TX

2014-2015
Advisory Board Member
Salvation Army
Corpus Christi, TX

2012–2015
Member
American Marketing Association
Lincoln, NE

2012
Defining Leadership Program Graduate
ICAN: Institute for Career Advancement Needs
Omaha, NE

2010-2012
Advisory Board Member
Salvation Army
Lincoln, NE

Areas of Proficiency

  • Leadership

  • Marketing

  • Brand Strategy

  • Communications

  • PR & Media Relations

  • Copywriting

  • Client Management

  • Print Design/Production

  • Web Design/Functionality

  • Social Marketing/Design

  • Media Buying

  • Digital Marketing

  • Team Building

  • Associate Development

  • Consumer Research

  • Project Workflows