MFA Thesis Project
Identity mark design | brand strategy | website design | digital media plan & creative campaign | comprehensive content creation
”EmpowHER: Creating Digital Pathways to Funding and Cultivating Community for Women Entrepreneurs” embarks on a comprehensive exploration of the dynamic world of women entrepreneurship, deciphering the intricate dynamics that influence their journey to success. With a focus on fostering gender diversity and promoting innovation, this thesis delves into the profound impact of accessible funding mechanisms and community engagement on women entrepreneurs’ trajectories while in the growth stage of their business.
The examination of website aesthetics, content, and functionality, coupled with case studies, illuminates the ways in which initiatives are launched and sustained to empower women entrepreneurs. This thesis examines the realms of semiotics and iconography, unveiling how visual symbols and branding resonate with broader cultural narratives. The analysis of funding platforms, both conventional and innovative, unearths avenues for enhancing women’s access to capital, fostering resilience in the face of gender biases.
For this thesis project, a comprehensive visual solution incorporating print, social, and web design disciplines were utilized to effectively communicate the research findings and engage the target audience of women entrepreneurs, investors, and their community. The visual solution consists of three key deliverables: a branding campaign, a social media campaign, and a website build.
Collectively, these components showcase EmpowHER as a catalyst for transformation and growth within the community of women entrepreneurs. The brand unites a diverse range of women, represented by the vibrant visuals and inviting tone of voice, while the website and social media campaigns serve as practical tools for empowerment and connection. This comprehensive visual solution, through the strategic interplay of its segments, effectively conveys the research findings and engages the target audience. EmpowHER stands as a compelling testament to the power of design in empowering women entrepreneurs to thrive and succeed.
