Over the course of one semester, the Design Studio 1 class I taught at Texas A&M University–Corpus Christi was tasked with creating a brand for a festival of their choosing. This is their first full campaign project in the design program, and allowed them to stretch their creative muscles within the confines of a pseudo client environment. Each student was responsible for establishing a festival logo, color palette, typeface family, brochure, poster, social media elements, and logo animation.